Instant issuance and activation of RUPAY UPI Credit Cards through HDFC Bank MyCards in under 3 mins Qorus-Infosys Finacle Banking Innovation Awards 2024
IndiaCategory
Reimagining the Customer ExperienceKeyword
Customer experience, Operational excellence & efficiency, Transformation, Digital channels & Omnichannels
Innovation presentation
The solution works in instantly issuing a credit card in less than a 1 minute, which is a gamechanger for the bank in reaching out to existing credit card holders to leverage this new way of making digital payment.
The Card issuance journey is coupled with 3-step On-Boarding journey that helps customer to instantly setup card and link it to payment app. Card Activation rate is over 86% that is highest for any credit card issued by the bank via any other channel. The customer can start transacting immediately, once they complete the card setup and card linking to payment app.
Being a market-disruptive solution, UPI RuPay credit card issuance has been a win-win proposition for both customers and the Unified Payment Interface (UPI) Apps and revolutionize its small ticket payments. This powerful integration of credit card and digital payments has simplified online shopping and peer-to-merchant transfers just through the mobile phone without the need for physical card – making the customer experience faster and safer.
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