Retro Mania – Relive Your Childhood with PayZapp Qorus-Infosys Finacle Banking Innovation Awards 2025
IndiaCategory
Customer Experience InnovationKeyword
Customer acquisition & loyalty, Customer experience, Digital channels & Omnichannels, Strategy & Business model, Social media, Marketing & sales, Payments, Sponsorship information, Gamification, Retail banking
Innovation presentation
In an era of digital clutter and transactional messaging, HDFC Bank broke the mold with "Retro Mania"—a bold on-ground gamification campaign that transported working professionals back to their childhood.
Set up across multiple leading corporate campuses in South India, the experience featured custom-built arcade zones themed with dot matrix retro games—a direct hit on the nostalgia nerve of millennials and Gen X professionals.
Employees were invited to "relive their childhood" by playing these games, with a twist: every level won unlocked instant rewards, encouraging users to download and use HDFC PayZapp. The result? A campaign that not only delighted users but converted footfall into digital action.
Key Highlights:
📍 Locations: Deployed across major corporate parks year-round 🕹 Engagement Model: Gamified kiosk zones with real-time leaderboards and reward triggers 📲 Digital Conversion: Direct integration with PayZapp downloads for instant gratification
📈 Results: > 17,500+ exposures > 2,500+ direct engagements > ₹42 Lakhs cumulative income attributed to campaign-driven app usage
This wasn’t just a campaign, it was a journey from nostalgia to fintech adoption that cut through digital fatigue with real-world magic
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