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20/06/2024 Banking Innovation
The section where CaixaBank offers non-financial advantages for its customers such as discounts on products, experiences and trips.
Innovation details
Country
Spain
Category
Reimagining the Customer Experience
Keyword
Customer acquisition & loyalty, Customer experience, Digital channels & Omnichannels, Beyond financial services & ecosystems, Marketing & sales

Innovation presentation

MOMENTS is a project that offers CaixaBank customers a series of discounts and advantages that go beyond the traditional, core banking business. This makes it a channel and prescriber of events, activities and products of interest of all kinds and of high value today.

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