My Car | The Car in Your Mobile Banking App Qorus-Infosys Finacle Banking Innovation Awards 2024
BulgariaCategory
Reimagining the Customer ExperienceKeyword
Customer experience, Digital channels & Omnichannels, Beyond financial services & ecosystems, Mobility
Innovation presentation
With the new innovative functionality "My Car" UniCredit Bulbank is changing the way customers use mobile banking by introducing a pure Beyond Banking service on the market. The service gives over 650,000 active mobile banking customers the opportunity to manage their car information completely free of charge using the Mobile banking app of UniCredit - Bulbank Mobile.
With My Car, UniCredit Bulbank customers receive real-time notifications informing them of expiration dates on their driving licenses, as well as fines served and undelivered by the traffic police and RIA. Bulbank Mobile users can easily add the registration number of personal or company cars and receive real-time notifications about expiring motor technical inspection/check, vignettes and third party liability car insurance. This relieves customers of the stress and worry of missing expiring documents and important dates for their vehicles at roadside checks.
Bulbank Mobile users not only manage their finances and banking products, but through the 'My Car' functionality, combine everyday banking with the non-banking realm through an integrated and holistic approach in one mobile app. The service makes everyday life easier and provides a unique opportunity to personalize and tailor the customer experience.
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