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UnionBank of the Philippines

UnionBank embraces the future of banking and is committed to be the Philippines’ leading digital bank to best serve the growing needs of Filipinos everywhere. The Bank has always been among the first to embrace technological innovations to empower its customers. With this, it has consistently been recognized as of...

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25/06/2024 Banking Innovation
Samsung Finance+ product is the first entry of Unionbank of the Philippines into the BNPL (Buy Now Pay Later) market exclusively with Samsung by offering an instant gadget loan with a fully-digital customer journey .
Innovation details
Country
Philippines
Category
Reimagining the Customer Experience
Keyword
Loans, Customer acquisition & loyalty, Digital channels & Omnichannels

Innovation presentation

Samsung Finance+ product is the first entry of Unionbank of the Philippines into the BNPL (Buy Now Pay Later) market exclusively with Samsung by offering an instant gadget loan with a fully-digital customer journey from loan application, underwriting, loan disbursement and payment.

As majority of the market is uncarded, it is difficult for consumers to gain access to Bank loans. By enhancing the current credit decisioning tools of the Bank to infuse Telco scores, UnionBank is able to expand its offer to this wider segment and make it easier for consumers to purchase Samsung gadgets using an instant credit line. Using Samsung’s app in their store branches, the customer simply keys in basic personal information with their valid ID, then chooses the gadget. This application is integrated with UnionBank’s eKYC, loan credit scoring, and underwriting process, creating a fully digital customer journey that provides a loan approval for instant gadget purchase. And to safeguard the Bank from delinquencies, an auto lock feature is embedded in the purchased gadget which automatically locks out the device once the customer is unable to make his/her monthly amortization payment. With the success of this initiative, UnionBank will be able to expand the offer to similar merchants to increase its market share in the BNPL race.

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