ColombiaCategory
Reimagining the Customer ExperienceKeyword
Digital channels & Omnichannels, Beyond financial services & ecosystems, Mortgage, Real Estate
Innovation presentation
Mi Casa offers a hub with products and services from various Grupo Bolívar companies (Jelpit, Ciencuadras, and Davivienda), catering to customer needs across different stages of their journey—whether searching for their dream home to buy or rent, applying for a mortgage, finding other financial products, listing properties for sale or rent, or addressing everyday home services. This comprehensive solution is available through Davivienda's app, supporting the Buy, Sell, Rent, and Live journeys.
In Colombia, there are 17 million households, with 39.4% owning their homes, 38.6% renting, and 15.4% occupying homes with permission from the owner. The housing market includes a COP 100 trillion market for new and used homes, and a COP 28 trillion rental market.
Mi Casa aims to bolster Davivienda's position as the #1 bank in housing portfolio, enhancing every step of the home-buying journey. It supports clients looking to sell or rent their properties, as well as those seeking rental properties—a holistic approach seldom seen in banking.
There's significant potential in the rental market for the bank, providing tools beyond finance to assist clients in renting or listing properties, alongside tailored financial products.
This solution challenges traditional banking by integrating non-financial options with core banking solutions, leveraging strategic allies to enrich customer experiences. Through Open Finance, data exchange among ecosystem players enhances customer insights, enabling personalized, innovative, and inclusive solutions.
Mi Casa meets the customer's need for a unified home solution, enriching data to offer timely personalized solutions, adding value to clients and the ecosystem.
Participation from Grupo Bolívar entities like Davivienda, Cien Cuadras, Jelpit, Seguros Bolívar, and El Libertador ensures end-to-end customer resolution within the mentioned journeys. Collaboration facilitates data management for analytics and value-added strategies.
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