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04/03/2025 Insurance Innovation
Market Spaces revolutionizes competitive intelligence in the insurance sector, by enabling you to visualize the online customer spaces of insurers across the market. Comparing, analyzing and optimizing customer journeys has never been easier, thanks
Innovation details
Country
France
Category
Insurtech
Keyword
Business insurance, Customer experience, Insurance, Corporate branding
Business Line
Accident Insurance, Assistance, Commercial Insurance, Health Insurance, Healthcare, Home Insurance, Income protection, Liability Insurance, Life Insurance, Motor insurance, Employee Benefits
Distribution Channel
Agents, Bancassurance

Innovation presentation

Market Spaces: a new approach to competitive intelligence in insurance

In a market where digital journeys play a key role, insurers' private customer spaces remain difficult to access for industry professionals. Market Spaces responds to this need by offering an intuitive solution for observing and analysing these spaces.

Launched at the beginning of February 2025, this platform is designed for product managers, marketing managers, UX/UI designers and design agencies. It enables them to better understand customer journeys, analyse the competition and optimise their own digital strategies.

Using a structured methodology, Market Spaces lists and classifies the functionalities of Web & Mobile customer spaces, providing a clear view of the market.

Key figures so far: ✅ 20 ranges analysed ✅ 25 players available ✅ 200 functionalities scanned ✅ +12,000 Web & Mobile screens scanned ✅ +100 detailed user paths ✅ Full page scroll & HD images

A recent but essential solution : In just a few weeks, Market Spaces attracted the interest of insurance professionals, who were won over by its ease of use and the wealth of data available.

With this platform, digital competitive intelligence becomes more accessible and more effective. 🚀

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