Panoptic COME - Complete lifecyle, Omni-channel, & Multi-modal Engagement Qorus-NTT DATA Innovation in Insurance Awards 2025 - Winner

The Panoptic COME (The Panoptic Complete Lifecycle, Omni-channel, Multi-Modal Engagement Agentic System) is an intelligent platform that redefines traditional insurance marketing. This innovative approach expands customer reach across both public and private domains while significantly enhancing business conversion efficiency.

Traditional marketing often struggled with poorly timed, intrusive outreach due to a lack of deep customer insights. This not only eroded trust but also led to dissatisfaction, hindering both conversion and long-term loyalty. Challenges included limited understanding of customer readiness, the absence of a structured lifecycle framework, ineffective content delivery, and engagement through suboptimal touchpoints.

In contrast, the Panoptic COME Agentic System adapts engagement strategies to different stages of the customer decision-making journey through three specialized GenAI agents: • Complete Lifecycle Agent guides customers from initial disinterest to final decision, ensuring context-driven, personalized interactions. • Omni-channel Agent optimizes cross-platform content distribution, ensuring seamless delivery to the right touchpoints while minimizing disruption. • Multi-Modal Agent leverages AIGC to generate engaging, client-centric content that resonates with individual preferences.

For instance, corporate executives aged 35 to 45, who are typically time-constrained but highly value health and wealth preservation, are engaged through platforms like WeChat and Xiaohongshu. Before an agent reaches out, the system pushes financial insights and health-related content, carefully planning communication strategies, product recommendations, and trust-building efforts—ultimately driving higher conversion rates.

The impact in 2024 has been remarkable. The system automatically generated nearly 300 million content pieces, significantly cutting operational costs. New customer acquisition grew by 30%, with over 27 million customers consuming content more than 200 million times. Proactive inquiries surged by 94%, invitation success rates rose by 63%, and overall conversion rates improved by 78.6%. Additionally, robust data protection measures ensure compliance and minimize legal risks.