Zing Cover Qorus-NTT DATA Innovation in Insurance Awards 2025

The market for luxury assets is changing, innovation had touched pretty much every corner of the luxury goods industry. There have been large demographic shifts in the ownership of luxury goods with an increasing number of Gen Z's making their first luxury goods purchases. The High Net Worth market also shifting down the generations too, and the committed luxury collectors are now Gen X and Millennial and they expect these levels of innovation in all of their customer experiences.

We felt insurance had become heavily outdated with the needs of modern consumers and failed to align with the customer buying journey that brands work so hard to perfect. The creation of Zing Cover marked a turn in this, with focus not just on providing customers with seamless access to specialist cover and management for their luxury collections in a way that's never been done before, but on how insurance could actually work to further embed customers with their chosen brands over their lifetime of product ownership.

Fast forward four years and Zing Cover has partnered with leading brands and retailers from around the world, working with these brands to seamlessly integrate specialist insurance into the customer buying journey, working to keep customers insured values updated automatically with changing market conditions and ensuring they can return to their chosen brand/retailer to enjoy a renewed shopping experience. Offering these benefits in a digital platform that Zing members can use to manage and track their entire collection is something that completely new for the industry.