App Alleanza Qorus-NTT DATA Innovation in Insurance Awards 2025
ItalyCategory
Product & Service InnovationKeyword
Customer experience, Operational excellence & efficiency, Home insurance, Membership information, Biometrics, Claims management, Assistance, Learning, AccessibilityBusiness Line
Home Insurance, Assistance, Health Insurance, Life InsuranceDistribution Channel
Agents
Innovation presentation
With an intuitive interface and a wide range of features, the App enhances the digital experience by offering a more seamless and immersive mobile-native navigation within the Reserved Area.
The launch of this new digital channel underscores our continuous commitment to placing our clients at the center of our initiatives, providing them with an interactive and practical tool that seamlessly integrates into their lives and strengthens our relationship with them.
The App was designed with the following objectives in mind:
• Total accessibility and usability for all clients, including those using assistive technologies (e.g., people with visual impairments or blindness). • Transparency and simplicity in access methods (biometric authentication) and the presentation of relevant content and information. • Personalized experience, ensuring dynamic navigation tailored to each client’s behavior and relationship with the company, delivering constantly updated and valuable content.
The app development process involved multiple departments, including IT, Marketing, Customer Experience, Product Development, Processes, Portfolio Management, Compliance, and Privacy.
As of December 31, 2024, the app had reached 557K downloads, with the latest figures showing 659K downloads, representing 34% of our client base.
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