Account Aggregator services, Personas -Millennial / NRI Users and New trending services in bob World Qorus-Infosys Finacle Banking Innovation Awards 2025

Submitted by

Bank of Baroda

Premium
02/06/2025 Banking Innovation
bob World offers 330+ services for a seamless 360° experience—banking, shopping, travel & more. With AA integration, view all bank accounts in one app. Enjoy ease, personalization & security in managing your finances, anytime, anywhere.
Innovation details
Country
India
Category
Product and Service Innovation
Keyword
Digital channels & Omnichannels, Open Finance & New FS players, Data, Beyond financial services & ecosystems, Pfm/Bfm, Retail banking

Innovation presentation

As with this we can offer one view for all Banking relationship (Bank of Baroda as well as other Bank accounts), this encourages customer stickiness. Exploiting the Personal Finance Management use case helps us in providing tailored support with money management and actionable insights and opportunity to offer most suitable products, hence cross-selling.

Bank’s digital loan journeys hosted on Digital Lending Platform have been integrated with AA to provide quick and easy access to fetch and submit their banking details, thereby enhancing the customer experience. Bank has further enabled quick decision making with the help of integration with Data Analytics Technology Service Provider (Data Analytics TSP) to read and analyse the data received via AA. Some of the lending journeys integrated with AA include Digital Personal Loan, Education Loan, Auto Loan etc. Hyper-personalization is the need of time which enhances customer experience and paves the way to Bank to serve each customer uniquely. Ecosystem services bring value addition and positions the app under the category of super app where customer can utilize online visa processing services like the Visa on arrival, E Visa, Stamping. Customers can even explore and book top attractions, sightseeing tours, and events worldwide.

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