InsurTech Platform – Seamless, Embedded, API-First Insurance Distribution for the Digital Bank Qorus-Infosys Finacle Banking Innovation Awards 2025
IndiaCategory
Product and Service InnovationKeyword
Customer experience, Insurance, Digital channels & Omnichannels, Embedded finance & Super apps, Bancassurance
Innovation presentation
The bank’s insurance sales were largely off-platform via redirect-based insurer portals, excluding mobile apps and limiting personalization. Despite INR 120 Billion in premiums, the digital experience was fragmented. The InsurTech platform was built with 5 pillars: embedded journeys across channels, unified data, API-first design, personalization engines, and ecosystem-ready architecture. Built under the bank’s distribution license, it empowers business teams with journey control, accelerates insurer onboarding, and integrates seamlessly across bank platforms. 52,500+ policies issued in 60 days with ₹230Million premium.
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