Seasonal Campaign – Mother’s Day and Father’s Day Qorus-NTT DATA Innovation in Insurance Awards 2026
BrazilCategory
Product & Service InnovationKeyword
Innovation, Marketing & salesBusiness Line
Income protectionDistribution Channel
Online / Direct
Innovation presentation
The project consisted of renewing the acquisition journey, transforming an already existing item into a more attractive, personalized offer connected to the emotional context of the dates. Key deliveries:
- Redesign of the journey with a focus on simplicity and emotional impact.
- Reformulation of communication, aligned with the purpose of gifting loved ones.
- Strategic partnerships with special conditions created exclusively for the new campaign, without significant cost increase.
The result was a more modern, relevant, and competitive solution, generating high value for the customer and boosting sales performance.
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