Prize Truck – CASAS BAHIA Qorus-NTT DATA Innovation in Insurance Awards 2026
BrazilCategory
Product & Service InnovationKeyword
Innovation, Strategy & Business modelBusiness Line
Income protectionDistribution Channel
Partners
Innovation presentation
The project introduces an innovative partnership model between retail, philanthropy, and customer engagement. The Prize Truck transforms the in‑store service into an opportunity for structured donation, offering the consumer the possibility of contributing to GRAACC while participating in drawings.
The innovation lies in the simplicity of purchase, the low ticket price, and the integration with physical retail, enabling national capillarity and significantly increasing the visibility of the supported cause.
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