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10/03/2026 Insurance Innovation
ShwAARi is a single-limit, affordable, and flexible medical cover that simplifies access to quality healthcare for individuals, families, and small groups across Kenya.
Innovation details
Country
Kenya
Category
Product & Service Innovation
Keyword
Health insurance, ESG & Sustainability
Business Line
Health Insurance
Distribution Channel
Agents, Bancassurance, Brokers, Online / Direct, Partners

Innovation presentation

ShwAARi reimagines traditional health insurance by offering greater flexibility, accessibility, and digital convenience. Unlike conventional plans with multiple sub-limits, ShwAARi provides a single, adaptable limit that members can use across inpatient and outpatient services within an extensive network of trusted providers. This customer-centric approach gives members control over how their coverage is used, removing complexity and rigidity.

Target Customers: Individuals, families, students (up to 25 years), self-employed, and small groups (up to 15 members).

Key inclusive features include:

  • No sub-limits on inpatient benefits

  • Minimal waiting periods (none for groups above 15)

  • Flexible premium payment options

  • Minimal exclusions for broader coverage

  • Wellness programs promoting preventive care

  • Broad age eligibility (birth to 100 years)

  • Access to emergency evacuation, ambulance services, and a wide provider network

Digital innovation is embedded throughout. Product information is accessible via digitized brochures and QR codes, while the My WakalAAR Agent Portal enables agents to provide instant quotations, manage clients, and streamline onboarding. Multi-channel integration with Facebook, Instagram, LinkedIn, and WhatsApp enhances access and responsiveness. Claims processing is further optimized through a partnership with MTIBA, ensuring faster, seamless service delivery.

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