SOAP Contigo Qorus-NTT DATA Innovation in Insurance Awards 2026

SOAP Contigo is an impact-driven business model that reimagines Chile’s mandatory vehicle accident insurance (SOAP). Traditionally perceived as a simple legal requirement, the initiative transforms this annual purchase into a platform that combines insurance protection, social impact and everyday assistance services for customers.

The model builds on Southbridge’s earlier experience with SOAP Bomberos, which linked insurance purchases to donations for Chile’s Fire Departments and demonstrated that social impact could be integrated into a mandatory insurance product. Building on this learning, the concept expanded in 2025 under the name SOAP Solidario, incorporating multiple social organizations and enabling customers to choose the cause they wished to support through a fully digital purchasing experience.

Developed through collaboration across Personal Lines, Legal Affairs, Risk & Governance, Finance, Actuarial and Sustainability teams, the initiative quickly demonstrated scale. During its 2025 stage as SOAP Solidario, the model managed more than 380,000 policies, supporting partner organizations across multiple social causes. In 2026 the initiative evolved into SOAP Contigo, expanding the model to include complementary assistance services designed to accompany customers in their daily lives. For the 2026 campaign, Southbridge set the goal of reaching one million policies sold, and by mid-campaign had already achieved more than one third of this target, confirming the model’s growing traction and scalability.