About
Remote personal advisors to meet the needs of Nordic banking customers, traditionally more addicted to digital channels but with need of one to one advisory
Innovation presentation
Nykredit Direkte® is Nykredits new nationwide sales and advisory centre with Direct Banking. Together with the local retail branches in Nykredit, we are responible regarding the Retail personal customers and SMEs who can get banking, mortgage lending, insurance, pension, investment and debt management. We are open all seven weekdays and is accesable through phone, web, facetime and mail. The concept is to expand the customers acces to Nykredit and get all the products and advisory anywhere at any time. The competition so far has been through selfservice within a few products or only service acces outside normal opening hours in the Danish market. The new combination of digital and physical distribution is inspired by easy acces (as in 7-11) and advisory all week (real estate agents) but as an alternative face-to-face through the virtual touch points.
The result so far has been 53.000 meetings, high customer and stakeholder satisfaction, revenue as expected.
Uniqueness of the project
Nykredit use new technology and a modern approach to our customers in order to meet their expectations and needs of advice and service. The technology enables us to offer professional and most qualified advice despite the location of our offices. Our latest branch, Nykredit Direct even include two unique departments one dealing only with new customers and another one taking care of non-profitable customers. The intention is to turn these customers into good, profitable customers.
