Multibanked customer management Qorus Banking Innovation Awards 2014 - Winner

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Intesa Sanpaolo

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08/09/2014 Banking Innovation
This predictive statistics-driven model detects – through a wide set of indicators – multibanked customers and their ‘hidden value’, giving Intesa Sanpaolo relationship managers the chance to perform a root-cause analysis of their multibanked status and then develop the relationship with these customers through special offers and packages to increase their loyalty.

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