Seamless Client Onboarding Process, SELF BANK meets Digital Partners Qorus Banking Innovation Awards 2018

Early last year, Standard Chartered Bank Korea launched a mobile sales application ‘SELF BANK; to enable clients to easily onboard the bank without visiting branches. It has been very well recognized in the market. We wanted to reach out to broader audience through wider channels and decided to leverage the network and relationship we had with our digital partners across various industries. We have existing partnership with mobile payment companies, money sending companies, credit card companies, e-commerces, online travel agencies and we rolled-out various marketing programmes to expose our products in the market. This helped us to greatly accelerate acquiring New To Bank clients and growing digital sales. We have expanded our product range on SELF BANK to cover all retail products. We introduced new UI based on one-touch method to minimize customer’s input fields to shorten out on-boarding turnaround time. Also after studying local/international digital or mobile user interfaces, we have designed SELF BANK to be most user-friendly to our users. With the web version of SELF BANK – it simplified the end to end onboarding or product subscription without downloading the application. Since the very recent launch on Jul 2018, NTB client and product sales have shown some remarkable numbers; doubled NTB acquisition. Without the support and help from various teams across the bank, the innovation could have not been made – thanks to all the teams – Digital, Digital Partnership, IT, Retail Product, Segment, Information Security, Finance, Legal & Compliance team and etc.