About
Moneysmart.ae, Middle East's first smart community and neobank concept
Innovation presentation
Abu Dhabi Islamic Bank (ADIB), leading UAE retail bank partnered with Fidor to launch Middle East's first financial community and smart bank concept. Inspired by the success of Fidor Bank's community that has over 750,000 community members, moneysmart will be ADIB's dedicated community and smart bank. It's highly tailored products are targeted at the Gen Y market and only available online and through mobile.
The objectives are to increase financial knowledge among Generation Y, help customers manage their finances and build their wealth, create an active community that can engage, review and co-create the future of banking together with ADIB while differentiate from the UAE highly competitive market.
Fidor provided ADIB with a truly unique and inclusive digital banking ecosystem that doesn’t just cater to the tech-savvy, it also serves as a platform that educates, integrates, and truly reinforces the way customers manage their financial well-being. Being able to understand the ins and outs of credit, debit, asset-management, mortgage payments and profit rates is a must. Developing financial discipline to ensure smart savings, effective budgeting, and high-return investments is paramount for a financially secure future.
ADIB and Fidor teams collaboratively worked to deliver Middle East's community-based neobank.
Uniqueness of the project
'- not a mobile wallet like many neobanks but a real current account with credit solutions up to 120,000 euros
- a unique community that grows organically
- social media-like environment
- first shariah compliant online financial community
- direct API integration with Fetchr local courier company for full digital experience from onboarding to delivery of the kit
