The Financial Advisors team Qorus Reinvention Awards - Europe - Winner
ItalyCategory
Future WorkforceKeyword
Financial advice & Robo-advisory, HR & New ways of working
Innovation presentation
Banca Widiba introduces a further innovation in the assistance and support service for the customers of the Financial Advisors Network. With the Financial Advisors Team Program, the Bank continues to develop a consultancy model able of guaranteeing customers an increasingly 360° service through a totally digitalised process. In particular, Banca Widiba allows the Financial Advisors of its Network to set up two different types of "Team". The first is the Team Partnership, which can be activated in case of collaboration between two Financial consultants in the management of the client portfolio, which brings together the competences and complementary skills of the two professionals. The second one is the Next Generation Team, designed both for the management of an effective generational transition between Senior and Junior figures, and to introduce young Financial Advisors to the profession in order to accelerate their experience path. Junior figures can work alongside a Senior Financial Advisor, who takes on a supervisory role and transfers his skills to the younger ones. The Team can be made up of two Financial Advisors, called Leader and Partner. The Leader is the one who initiates the creation of the Team and who continues to maintain ownership of the relationship with shared customers, defining the perimeter of the portfolio to be shared with the Partner, who collaborates in customer management. In any case, the Leader and the Partner have full visibility and complete operations on shared customers. The opportunities offered by the program are illustrated to customers within the scope of the Team, with an indication of the names of the Financial Advisors to whom they can refer for assistance and commercial support activities. In typical Widiba style, the Advisors and the customer have the opportunity to interact with each other in a simple and entirely digital way, both for the information and the disposition funcionalities, as well as on all the operations, from investments to banking and credit. The project was built in a totally digital, paperless way, no document is signed in paper form by the parts involved. The service can be activate from a dedicated tool in the web portal Wise, the platform developed by Widiba for the Financial Advisors.
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