Money Master Qorus Banking Innovation Awards 2023
Hong KongCategory
Reimagining the Customer ExperienceKeyword
Savings & Investments, Kids-targeted offerings, Pfm/Bfm, Micro Finance
Innovation presentation
To help younger customers start their financial planning journey at an early stage, Hang Seng has launched Money Master on the Hang Seng Mobile App. This savings plan tool automatically tracks customers’ Hong Kong dollar accounts and credit card transaction records, providing a more convenient way to track daily expenses and spending patterns. This helps customers develop good savings habits and achieve their financial goals. In addition, Money Master is connected to Hang Seng’s intelligent assistant, H A R O WhatsApp, enabling it to provide personalised savings tips and reminders on financial goals progress. With Money Master, customers can view their personal financial plans anytime, anywhere, and experience the benefits of future banking services.
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