%50 Back - Salary Transfer Campaign Qorus Reinvention Awards - MEA 2023 - Winner

ADIB has launch of a unique campaign that rewards customers for consolidating their banking with ADIB. The program is in line with ADIB's vision to offer innovative and competitive product propositions that cater to the evolving needs of its customers. objectives: o increase account acquisition and increase assets. o The retail banking market was rife with offers and promotions from different banks also seeking to increase their portfolio o We identified the difficulty customers will face to switch banks i.e. the additional complexity of transferring their salary and finances about the campaign: - First-of-its-kind campaign that rewards customers with a one-time bonus of 50% of their monthly salary when they transfer their finance (personal or home finance) and salary to ADIB and obtain one of the ADIB Covered Cards, such as Emirates Skywards, Etihad Guest, Etisalat Gold, Platinum & Signature, or Cashback cards. - The new consolidation campaign invites customers to take advantage of the added value in terms of cash back and to benefit from the best in class banking services provided through its extensive branch network and digital offerings, which easily allow customers to access their accounts and services anytime and anywhere. The campaign will run till end of DEC 2023 Results: 1- Grew customer base by 30k 2- Grew assets and deposits overall of the bank.