Submitted by

OCBC

Premium
11/09/2023 Banking Innovation
Customers can easily get access to their favourite features just by a tap! All they need to do is to add the OCBC Digital Widget on the home screen on their iPhones. Upon tapping on the chosen icon, customers will be authenticated and directed to the "screen of choice" seamlessly. With MOBILE FIRST as our guiding principle - we believe that customers should get access to their needs instantaneously and seamlessly. The team came up with this idea to help our customers battle against potential application "fatigue" via a new iOS technology. This is first in the market across banking industry enabled with the new OS technology. This has the potential to be further extended to other features providing dynamic information to our customers.
Innovation details
Country
Singapore
Category
Reimagining the Customer Experience
Keyword
Retail banking

Innovation presentation

OCBC mobile banking app (OCBC Digital) widget was made PUBLIC since January 2022 for iPhone users (as this is available only on iOS platform). All they need to do is to add the OCBC Digital Widget on the home screen on their iPhones. Upon tapping on the chosen icon, customers will be authenticated and directed to the "screen of choice" seamlessly. Customers can easily get access to their favourite features just by a tap! With MOBILE FIRST as our guiding principle - we believe that customers should get access to their needs instantaneously and seamlessly. The team came up with this idea to help our customers battle against potential application "fatigue" via a new iOS technology. This is first in the market across banking industry enabled with the new OS technology. This has the potential to be further extended to other features providing dynamic information to our customers. We recognise customers' needs in this era of mobile applications installed on their devices and it can be a chore to "search" for the app in the "Sea of Apps" and have to jump "multiple hooks" or go through multiple taps and clicks just to transfer their monies or check their balances. With OCBC Digital Widget, we are just "one click" away! Save time for yourself!

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