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Emirates NBD
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking,...
United Arab EmiratesCategory
Neobanks & Specialized PlayersKeyword
Customer experience, Transformation, Kids-targeted offerings
Innovation presentation
In 2017, the Emirates NBD Group, a leading banking group in MENAT serving over 20 million customers, launched Liv, the first digital bank in the UAE. Over the last 18 months, we have repositioned Liv to focus on fulfilling the unique financial needs of Generation Now, comprising Gen Ys and Gen Zs. We have developed a suite of innovative, first-in-the-region products and services for seven Gen Now archetypes, from "digital native" to "global citizen", with the aim of empowering them with a better financial future and a superior digital experience. Liv press release: https://www.emiratesnbd.com/en/media-center/emirates-nbd-revamps-digita…
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