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Emirates NBD
Emirates NBD, a leading banking group in the MENAT (Middle East, North Africa and Turkey) region, serves its customers (individuals, businesses, governments, and institutions) and helps them realise their financial objectives through a range of banking products and services including retail banking, corporate and institutional banking, Islamic banking, investment banking,...
United Arab EmiratesCategory
Reimagining the Customer ExperienceKeyword
Customer acquisition & loyalty, Customer experience, Expats & Migrants, Automation
Innovation presentation
We have empowered thousands of sales executives with a tablet through which they can open an account in just 3 minutes and right away issue a credit card, approve a personal loan, and sign up the customer for WhatsApp banking services. The journeys can be completed anytime, anywhere, both individually (for e.g., a new customer can just open a savings account, or an existing customer can apply for a new credit card), or as a bundle (e.g., a new customer can apply for a credit and personal loan along with opening a savings account). With no steps to be completed later and no paperwork or branch visits required after the process, customers can immediately start benefitting from their newly acquired products. We have made these journeys available to not just our branch and field executives, but also third-party agents—ensuring consistency in experience for all our customers.
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