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05/04/2023 Insurance Innovation


With ambitions to become a market-leading service provider and talent magnet, UNIQA Insurance Group knew that it needed to change its company culture, but it couldn’t do so overnight. The company is taking an unconventional approach to foster its target culture through Experimentation and Storytelling Journeys that invite every employee to make their own personal contribution to culture change.

Innovation presentation

UNIQA wanted to shape its culture in a way that enables people to react quickly, learn from mistakes, spread responsibility more widely and collaborate beyond conventional boundaries.

NIQA established a Culture Office to be a knowledge center on the topic of cultural change. Using the UNIQA 3.0 strategy as a base, UNIQA’s Group Executive Board and Culture Office prioritized three Guiding Principles (Ownership, Community and Simplicity) in the company’s goal to transform UNIQA into a compelling service provider that is relentlessly focused on its customers. The Culture Office worked with Accenture to develop innovative initiatives that empowered UNIQA’s people to become “Inspiring Coaches” who take action on culture change and support customers by enhancing their lives. The approach is both bottom up (everybody can contribute) and top down (the board visibly sponsors the program).

Uniqueness of the project

Rather than seeking a large, complex project, the initiatives deliberately encouraged “micro” experiments—that would eventually number in the hundreds and have the potential to impact thousands of employees through the reach that the experiments have, adding up to a wave of cultural change that contributes to their strategic ambitions. The Accenture and UNIQA team facilitated “behavioral experimentation” proofs of concept and ultimately developed a “Train the Trainer” program to build the capability and confidence in UNIQA people to lead their colleagues in Experimentation and Storytelling as a powerful tool to shape the company culture. Colleagues from all areas and countries within the UNIQA Group are invited to create an Experiment that tackles an every day challenge that they face, meaning that the experiments touch all areas of the business. The storytelling aspect of the journeys train Experiment Leads to engage and excite their colleagues on the art of the possible, through simple, compelling and personal stories, rather than slide decks and emails. In this way we inspire more and more colleagues to join the wave of culture change at UNIQA.

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