Your Year in KBC Mobile Qorus Reinvention Awards - Europe 2025 - Winner

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KBC Group

We put the client at the heart of all the products and services we develop and at the centre of everything we do. Our focus is on a ‘digital first’ approach with a human touch, and investing in the seamless integration of our various distribution channels. We are working on...

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21/06/2024 Banking Innovation

A captivating feature taking users on a personalized journey through their financial highlights of the past year. Similar to Spotify Wrapped, it offers insights into income, savings, favorite shops, and more in an appealing Instagram story style.

Innovation details

Country
BelgiumCategory
Reimagining the Customer ExperienceKeyword
Customer experience, Digital channels & Omnichannels, Pfm/Bfm, Retail banking

Innovation presentation

Inspired by Spotify Wrapped and Strava’s ‘Year in sports’, we provide our customers with a fun, informative and valuable overview of their financial highlights of the past year.

Such an overview creates financial awareness, contributing to our customers’ financial well-being. It also provides us with a fun way of informing them of the everyday conveniences KBC Mobile and our digital assistant Kate can offer them. The days after Kate pushed the year overview, we got overwhelming positive reactions from our customers. We even witnessed them sharing snippets of their year overview on social media, making them ambassadors for the many services available in KBC Mobile.

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