Advance against salary facility (AAS) Qorus Reinvention Awards - MEA 2024 - Winner
United Arab EmiratesCategory
Social, Sustainable & Responsible BankingKeyword
Customer experience, ESG & Sustainability, Micro Finance
Innovation presentation
RAKBANK is a national bank and its ESG outlook is aligned with the UAE’s vision of ease of banking, financial inclusion of all in a digital manner. One such important initiative is financial inclusion. Blue collared worker segment constitutes a large part of UAE’s demographic mix and their earning being less than AED 5K a month.
As part of the financial inclusion initiative, RAKBANK has tied up with Edenred, under which RAKBANK Wage Cards are issued to the Blue collared worker segment wherein the wage credits are processed directly on the wage card. In line with the Bank’s objective to bring financially inclusive products and services to the blue collared workers, Advance Against Salary (AAS) facility (Wage Card) is offered to these customers in a secure manner through an authenticated & simple to use Mobile Application (C3 Pay app).
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