Integrated Digital Insurance Partnership Qorus-NTT DATA Innovation in Insurance Awards 2025

Submitted by

Bradesco Seguros

Premium
13/02/2025 Insurance Innovation
A partnership between a traditional insurer and a digital bank delivers innovation through seamless residential insurance purchase within the partner’s app. It simplifies customer experience, enhancing accessibility, efficiency, and satisfaction.
Innovation details
Country
Brazil
Category
Re-imagining the Customer Experience
Keyword
Customer experience, Customer service, Home insurance, Bancassurance
Business Line
Home Insurance, Assistance
Distribution Channel
Online / Direct

Innovation presentation

This project connects a traditional insurer and a digital bank to offer residential insurance through the partner’s app. Its main objectives are to modernize customer experience by eliminating bureaucracies, expand digital service accessibility, and reduce operational costs. Inspired by the growing demand for digital self-service, it represents incremental innovation, focusing on distribution and convenience without altering the insurance concept. Departments involved include E-commerce, IT, and strategic marketing. Results to date: successful pilot testing, national launch, and positive customer feedback.

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