Electric Vehicle Simulator via Kate, KBC’s Digital Assistant Qorus-NTT DATA Innovation in Insurance Awards 2025- Nominated
BelgiumCategory
Social, Sustainable & ResponsibleKeyword
Customer experience, Customer service, Digital channels & Omnichannels, Data, ESG & Sustainability, Car & Mobility insurance, Contact center & Chatbots, MobilityBusiness Line
Motor insuranceDistribution Channel
Online / Direct, Agents, Bancassurance
Innovation presentation
People today are uncertain about electric driving, wondering whether electric vehicles will meet their needs, have sufficient range to prevent range anxiety, and which model might fit their lifestyle. Concerns about range anxiety, charging infrastructure and the overall suitability of electric vehicles can be overwhelming. In Belgium, businesses face additional fiscal pressures to adopt electric vehicles, but often lack clear guidance.
To address these concerns, KBC has developed the Electric Vehicle Simulator, accessible through Kate, KBC’s digital assistant. Kate helps customers discover the true benefits of electric vehicle ownership by providing personalised and timely information. The simulator guides users through a simple, five-step assessment process, asking about their driving habits, access to charging infrastructure and other key factors. This comprehensive tool helps users understand the benefits, costs, and practicalities of electric driving, demystifying electric vehicle ownership.
What sets our tool apart from other electric vehicle simulators is its seamless integration within the KBC ecosystem and the personalised approach facilitated by Kate. By leveraging available customer data, such as vehicle age, we can identify those who might be considering a new car purchase in the near future. This personalised approach ensures that the information we send them is not only pertinent but also highly engaging. The unique combination of seamless integration and personalised interactions enhances the user experience and accessibility, setting us apart from the competition. This also allows us to conclude the simulation process with personalised quotes for car loans and car insurance products.
The results so far have been overwhelmingly positive. Initial feedback from users highlights the ease of use and the valuable insights provided by the simulator. The tool has contributed significantly to increased customer satisfaction and engagement, bringing us one step closer to a sustainable future.
This innovative tool not only promotes sustainable mobility but also reflects KBC’s commitment to environmental responsibility and customer satisfaction. By integrating this tool within the KBC Mobile app and utilising Kate for personalised interactions, we aim to enhance customer engagement and support the transition to sustainable mobility, aligning with KBC’s commitment to environmental sustainability.
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