Nan Shan Life "Sustainable Health Navigator" — Guarding Memory: Prepared for a 100-Year Life Qorus-NTT DATA Innovation in Insurance Awards 2026

1. Concept and Objectives Concept: From "Payer" to "Partner" — Reshaping Insurance Value with the "Five Health Accounts" The core concept lies in redefining the value of an insurance company—transforming from a traditional risk "Payer" to an active health "Partner." Facing the challenge of Taiwan officially entering a super-aged society in 2025, Nan Shan Life proposes the vision of "Sustainable Health Navigator," with "Guarding Memory" as the inaugural strategic pillar. Nan Shan Life no longer passively waits for diseases to occur but actively intervenes. Through the "Five Health Accounts," we redefine the path to accumulating health capital and construct a multi-dimensional defensive network: • Personal Health Account: Encourages citizens to develop good lifestyle habits to lower the risk of disease, promoting health proactively and preventing illness early. Through the design of insurance products with "spillover mechanisms," we encourage policyholders to autonomously manage their health, review key health indicators, and cultivate healthy habits. • Lifestyle Health Account: Deepens the coverage of Nan Shan Life's policyholder value-added system, the "Health Guardian Circle." We join hands with partner vendors to provide services such as health promotion, healthy diet, psychological care, and rehabilitation empowerment, practicing the sustainable development goals of health and diverse partnerships. • Enterprise Health Account: Promotes a healthy workplace culture, strengthening health management awareness among internal staff and field agents. We also provide corporate group insurance services to assist enterprises in effectively guarding against employees' health risks, calling on more people and companies to prosper together and respond to advocacy actions. • Social Health Account: Develops micro-insurance to provide basic protection against specific risks for the economically disadvantaged and specific identity groups. Using the Nan Shan Life Charity Foundation as a platform for public welfare, we drive initiatives deep into every corner of society to eliminate health inequality. • Environmental Health Account: Commit to achieving Science-Based Targets (SBT) for carbon reduction, projecting to reach the RE50 target by 2030 (Republic of China year 119) and the RE100 target by 2040 (Republic of China year 129). We promote Nan Shan's ocean conservation actions and ocean education, advocate for sustainable development and environmental protection, and participate in international conferences such as the UN Climate Change Conference to align with the world, jointly delaying the trend of rising global temperatures and guarding the Earth's health. Objectives: • Shortening the Gap of "Unhealthy Life Expectancy": Although Taiwan's average life expectancy exceeds 80 years, unhealthy life expectancy lasts up to 8 years. The goal of this project is to assist citizens in shortening unhealthy life expectancy through the "Five Health Accounts" initiative and "Daily Health Deposit," achieving a "100-Year Life, Prepared." • Building a "Dementia Protection" Ecosystem: Targeting dementia—the second biggest health concern for citizens—the goal is to raise public awareness and establish Taiwan's largest dementia-friendly network. We aim not only to reach 8 million person-times but also to transform 30,000 internal sales partners into "Dementia-Friendly Angels," extending service touchpoints deep into every family. • Product Innovation Responding to Social Pain Points: While fulfilling social responsibility, we drive business model innovation. By publishing the "2025 Sustainable Health White Paper" to establish authority, we launched the market's first whole life dementia insurance with lump-sum benefits for mild, moderate, and severe dementia. We seamlessly connect "Health Guardian Circle" services—such as dementia prevention games and care courses—with the product, supplementing citizens' defensive power against dementia.

2. Reasons Behind • Background & Challenges: Taiwan is aging at the fastest rate in the world. In 2025, the population aged over 65 exceeded 20%, officially marking entry into a super-aged society. However, the "longevity" brought by medical advancements is accompanied by immense financial and health risks. Data shows that Taiwan's dementia population has surpassed 350,000, with a new dementia case added every 30 minutes. For the public, "living too long" and "losing one's memory" have become shadows of anxiety more daunting than death itself. • Consumer Insights: Through in-depth research and lifestyle surveys, Nan Shan Life discovered in the "2025 Sustainable Health White Paper" that the younger generation is full of anxiety about future dementia risks (54% worry about dementia), yet they lack preparation. The public generally believes that dementia is a part of normal aging and cannot be prevented, leading to missed golden opportunities for early intervention. Furthermore, the high cost of caring for dementia patients (at least NT$33,000 per month) and the psychological pressure often overwhelm the entire family. • Strategic Opportunity: As Taiwan's largest independent insurance company, Nan Shan Life possesses a massive client base and significant influence. We recognize that dementia is not merely a medical issue but a social and economic one. Traditional insurance products, which only provide financial compensation after an event occurs, are no longer sufficient to address the deep desire of policyholders to "not only live long but also live well." Therefore, Nan Shan Life launched the "Guarding Memory Campaign," aiming to narrow the dementia protection gap for citizens and transform insurance sales into an integrated health solution.

3. State of Competition In Taiwan's insurance market, most competitors remain stuck in "Red Ocean" competition, primarily focusing on policy price wars or one-off charitable sponsorship activities. Many life insurance companies' health promotion schemes are limited to step-counting rewards or simple health check-up discounts, lacking systematic health management mechanisms and deep disease prevention strategies. Nan Shan Life demonstrates significant market differentiation and innovation advantages in this project: • Industry-First "Think Tank" Leadership: Unlike peers who rely solely on external data, Nan Shan Life partnered with the Industrial Technology Research Institute (ITRI) to publish the insurance industry's first "Sustainable Health White Paper" focused on dementia. This not only provided scientific analysis of risk factors (such as the correlation between hearing, sleep, and dementia) but also laid a solid data foundation for the design of dementia insurance products. • Complete "Product + Service" Closed Loop: Nan Shan Life launched the market's first lump-sum payment policy covering mild to moderate/severe dementia, the "Nan Shan Life Happiness 100 Health Whole Life Insurance" (DMA), and exclusively integrated cross-industry partners (Clinico, LTPA, WaCare). Policyholders purchase not just a policy, but a complete dementia defense network containing hearing assessments, brain training APPs, and care courses. • Top-Down Total Organizational Mobilization: Personally led by Chairman Yin Chung-Yao and General Manager Fan Wen-Wei, we mobilized 120 cross-departmental staff and an army of 30,000 sales agents to translate complex medical knowledge into accessible promotions like "Brain Health Exercises" and the "MIND Diet." This scale of execution and market penetration creates a barrier that competitors, who rely purely on digital ads or isolated events, cannot replicate.

4. Sources of Inspiration The inspiration for the "Guarding Memory Campaign" stems from multidimensional data insights and cross-disciplinary research: • Scientific Data Support: Collaborated with the Industrial Technology Research Institute (ITRI) to complete the life insurance industry's first "2025 Sustainable Health White Paper." We summarized "dementia risk factors" such as high cholesterol, hearing impairment, and social isolation, providing a scientific foundation for our marketing initiatives. • Adopting International Trends: Drawing upon the "Longevity Economy" theory by Professor Andrew J. Scott of London Business School to redefine the value of aging. • Emotional Healing Mechanisms: Citing research from Kaohsiung Medical University confirming the soothing effect of music on the emotions of dementia patients, we designed the "Dementia Care Concert" and "Vintage Photo Recreation" activities. • Social Equity Perspective: Inspired by One-Forty and the Nan Shan Indigenous Care Project, focusing on the training of migrant caregivers and addressing health inequality issues in indigenous communities.

5. Departments Involved A top-down, company-wide mobilization led by senior leadership, involving personnel across five departments. • Internal Collaboration: Integrated Marketing, Customer Service, Human Resources, and sales agencies across Taiwan, mobilizing 120 project staff and over 30,000 sales partners. • External Alliance: Connecting the Industrial Technology Research Institute (ITRI) (Research), E.SUN Financial Holding Co. (Financial Synergy), One Song Orchestra (Culture), One-Forty (Public Welfare), and the Catholic Foundation for Alzheimer's Disease and Related Dementia, forming a cross-industry ecosystem alliance.

6. Main Results So Far • Market Dominance & Industry Benchmarking: Through the integration of products and the "Health Guardian Circle," Nan Shan Life has consolidated and maintained a champion market share of 30-40% in the highly competitive long-term care insurance market. This has not only widened the gap with competitors but also defined Nan Shan Life as the navigator of Taiwan's long-term care market. • Wave of Social Impact: Through comprehensive advocacy actions, we successfully triggered a cross-generational health awakening, with integrated marketing activities reaching over 8 million person-times. The release of a single white paper generated 72 in-depth media reports, successfully transforming "dementia prevention" from a medical issue into a social movement of public concern, maximizing both brand market share and public awareness. • International Climate Health Initiative: Extending our influence to the highest international stage, in 2025, Chairman Yin Chung-Yao personally led a team to Brazil to participate in the 30th UN Climate Change Conference (COP30), becoming the first Taiwanese life insurance company invited to speak at a Blue Zone side event. Nan Shan Life exported the Taiwan experience of "Climate Change Adaptation Finance" to the world, demonstrating how the insurance industry can strengthen the resilience of vulnerable groups against climate and health risks, concretely practicing the universal value of "Health Equity." • Indigenous Resilience & Precision Protection Network: Implementing the commitment to "Leave No One Behind," we launched the "Indigenous Care Train" deep into medically underserved areas, assisting over 60,000 person-times cumulatively since 2023. In 2025, we further introduced a "Precision Care" model to conduct dementia screenings for indigenous elders. Among 480 subjects, we successfully identified and intercepted 16% as suspected dementia risk cases and immediately introduced local medical teams for tracking, proving that commercial insurance can effectively fill the gaps in the national social safety net. • International Ecosystem Recognition: Nan Shan Life's transformation results have received high recognition from third-party authorities. In 2025, we swept over 70 domestic and international awards and were honored for the second time with the "Health Insurance Company of the Year" at the Asia Insurance Industry Awards (AIIA)—hailed as the Oscars of the Asian insurance industry. This validates the success of Nan Shan Life's business model transformation from a "Claims Payer" to a "Sustainable Health Navigator."