Submitted by

Aksigorta

Premium
02/03/2026 Insurance Innovation
Agency Insights: turns agency sales signals into real‑time, next‑best‑action prescriptions—delivered via alerts—so field teams act fast, retain customers, and boost agency performance.
Innovation details
Country
Turkey
Category
GenAI Innovation of the Year
Keyword
Operational excellence & efficiency, AI & Generative AI, Insurance, Branch & Physical distribution, Targeted-niche offerings, Marketing & sales
Business Line
Home Insurance
Distribution Channel
Agents

Innovation presentation

Agency Insights with AI/GenAI was born from a simple but disruptive ambition: to move agency management from hindsight to foresight by embedding intelligence directly into daily action. Designed to transform fragmented sales, campaign and behavioral signals into real‑time, next‑best‑action prescriptions, the solution replaces static reporting with AI‑driven guidance that tells field teams not just what happened, but what to do next. The project emerged in response to increasing competitive pressure and complexity in agency ecosystems, where speed, relevance and personalization are critical, yet insights were historically siloed and manually interpreted. Inspired by advances in machine learning, prescriptive analytics and generative AI, Agency Insights translates complex models into simple, actionable recommendations that can be immediately consumed and acted upon in the field, going beyond traditional dashboards and analytics tools. Delivered through close collaboration between Technology and Operational Excellence, agency business units, data science and IT teams, the initiative combined strong business ownership with scalable, production‑ready analytics and sustained platform operations. Today, the platform is live, continuously maintained and regularly generating AI‑driven insights for field teams, establishing a new, insight‑led operating model for agency performance and creating a strong foundation for future scaling and innovation.

Want to keep reading?

Become a Qorus member to get access to all our innovations

Interested in learning more?

Qorus has a library of almost 8,000 innovation case studies across critical areas like customer experience, sustainability, marketing & distribution and more that can be used to inform your decision-making.

Related Content