Nexoya- AI marketing budget optimization at DA Direkt Qorus-NTT DATA Innovation in Insurance Awards 2026
Submitted by
Zurich Insurance
Zurich is a leading multi-line insurer serving people and businesses in more than 200 countries and territories. Founded 150 years ago, Zurich is transforming insurance. In addition to providing insurance protection, Zurich is increasingly offering prevention services such as those that promote wellbeing and enhance climate resilience.
GermanyCategory
Best Communication & MarketingKeyword
Customer acquisition & loyalty, AI & Generative AI, Digital channels & Omnichannels, Marketing & salesBusiness Line
Motor insurance, Commercial Insurance, Accident Insurance, Life InsuranceDistribution Channel
Online / Direct, Partners, Agents, Brokers
Innovation presentation
DA Direkt (Zurich Insurance Germany) faced siloed channel management, fragmented data and rising acquisition costs across Google, Microsoft, Meta, TikTok, Outbrain and Taboola. Different channels were managed by separate agencies with only limited cross-channel optimization. They selected Nexoya’s AI platform to unify all channels, predict weekly performance via machine learning and automatically allocate budgets with one click. 3-month proof of concept resulted in a double-digits sales uplift (A/B tested), all-time sales records, 800 % ROI and 96 % prediction accuracy. Departments involved: DA Direkt Performance Marketing (6 people), Zurich’s Innovation Team, 27pilots by Deloitte (market research), IT/Data Analytics, external media agencies and the startup Nexoya
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