COMMERCIAL Business Model Innovation: Santander Spain's Value-Based Banking Model for Companies Qorus-Infosys Finacle Banking Innovation Awards 2026

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Banco Santander

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17/06/2026 Banking Innovation
Santander has transformed Commercial Banking in Spain from turnover-based segmentation to a growth-potential advisory model, combining specialization, AI-driven insights and scalable value creation to become the reference bank for business growth.

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