TBC's BNPL Funnel: From Free Instalments to Ten Times the Lending Qorus-Infosys Finacle Banking Innovation Awards 2026

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TBC Bank

TBC Bank is a leading company in the region. It is distinguished with its utmost care for its clients, constant striving for novelty and everlasting pursuit for development. Success of TBC bank is conditioned by well-developed and diversified service channels, efficient sales system and high quality of the services provided.

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18/06/2026 Banking Innovation
TBC runs BNPL at almost no margin on purpose - it's the hook. Customers then take a fast loan to clear it, borrowing around GEL 1,000 for every GEL 100 of BNPL repaid. That funnel won unsecured market share in a duopoly - the hardest place to win it.

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