Overview
General overview
- Traditional approaches to innovation & understanding experiential innovation
- Packaging product functionality for specific complex solutions & desired outcomes
- Mapping customer contacts onto User Journeys, Customer Journeys, & Life Journeys
- Tactics & technology for influencing customer behavior, engagement, & emotional state
- Customization of solutions to the needs and behavior of customers
- The study of cyclical purchases, solution lifecycles, & the development of ecosystems
What will you get out of this Masterclass?
- You will understand how the innovation process is moving from product functionality and channel design to a process focused on creating value for customers
- This course is designed to help management understand a different approach to innovation & business design based on guiding desired outcomes for customers
- Certificate of completion
Who is this Masterclass most suited for?
- Individuals involved in managing or sponsoring the innovation process in organizations of all sizes
- C Level, Upper & Middle Management of any organization
Expert
Michael Ruckman
Senteo
Founder and President
