Overview

General overview

We will guide you through 3 key steps;

  1. Intent (Dream) - purpose alignment & commitment 
  2. Development (Design) –ideate, prototype & validate 
  3. Execute (Do) – build, measure & evolve 

Throughout our journey, we will look at the problem-fit (desirable), market-fit (viable), and execution-fit (feasible). You will learn about the power of collaboration, insights & data, creativity, visualization, build to learn, feedback, and continuous progression. 

We know that every experience you work on must deliver. Our program is focused on helping you solve complex CX problems and supports you to design and build innovative solutions for future growth. You will learn proven yet unconventional skills and tools to magnify consumer empathy and bring early concepts to life quickly. You will feel the intense pace at which CX innovation & transformation can happen. We will coach you as you work in a small team with other professionals on a case to apply our methods. You will leave with a collection of tools and techniques and new ways of thinking about your work and the challenge to bring new and improved experiences to market.

What will you get out of this Masterclass?

  • Hands-on knowledge and practice of how to tackle specific CX design challenges and set up a customer experience development/innovation program 
  • How to engage a cross-functional team on a CX innovation and transformation journey 
  • A look at key tools & techniques that can help you achieve results in a remote/hybrid environment 
  • Certificate of completion

Who is this Masterclass most suited for?

  • Customer Experience Heads & team members
  • Innovation Heads & team members
  • Product/service managers


Expert

Joep Paemen
Flowdesignworks.com
Partner