At work with Jim Marous

Jim Marous, co-publisher of The Financial Brand and owner/publisher of the Digital Banking Report, told Efma’s Boris Plantier about where, how and why he enjoys his work.

Please tell me a little about your background.

I am a career banker, having started my career as a management trainee right out of university. I spent 15 years at various large financial institutions, moving from retail banking teller to managing financial marketing organizations. After my extensive time as a retail banker, I moved ‘across the desk’ to work as a business development executive and strategist for several direct and digital marketing agencies, serving some of the largest financial services firms in the US and Canada. I worked in this capacity until I decided to become co-publisher for The Financial Brand, the second-largest financial services publication in the world, four and a half years ago. At about the same time I bought the Digital Banking Report, a subscription-based research publication. My goal with both publications is to provide the insight and strategies to disrupt complacency in retail banking.