Kevin Albrecht, Co-Founder and CEO at P.F.C. in Sweden, talks about the bank being a product company at heart.
The demographics of neobank users are often surprising; it is not only young people who are signing up, but also older age brackets. What is the standard profile of your target customer? What has been key to your customer acquisition success?
We want to empower users who are about to start their financial life. We primarily serve users between the ages of 25 and 40, but have also attracted a number of older users. We’re big in forums for Swedes who move abroad at an old age and have a funny following among people who own campervans.
