Banking’s new era: Unlocking growth through new business models in 2025 and beyond

The banking industry has reached a pivotal moment in its ongoing disruption. In 2023, global banks produced an impressive $7 trillion in revenue and $1.1 trillion in net income, sustaining healthy capital and liquidity positions. Despite this robust financial performance, a price-to-book ratio of 0.9—the lowest among all industries—highlights the market’s skepticism about the sector’s long-term value creation prospects. The message is unambiguous: to regain investor confidence and fully leverage their financial strength, banks must look beyond traditional models and continue to embrace new approaches shaped by digital ecosystems and customer-centric propositions.

This shift transcends incremental tweaks or, short-term fixes. For several years now, it has demanded a deeper reimagining of how banks integrate into customers’ daily lives, compete through strategic ecosystem participation, and differentiate themselves with data-rich, technology-enabled services. Those institutions willing to adopt these new paradigms of business models stand to recapture growth, enhance profitability, and secure a portion of an estimated $20 trillion in additional value as banking’s valuation multiples return to historical norms.

Among the emerging business models, three stand out for their transformative potential. These models promise to reshape the industry, streamline value chains, and foster a more vibrant, resilient financial services landscape. The future of banking will hinge on how adeptly institutions implement, scale, and refine these models in the coming years.