NewTech Friday: SO-SURE - a redesigned insurance value chain

Dylan Bourguignon, CEO of SO-SURE, spoke with Efma’s Boris Plantier about the customer experience gap he spotted in the insurance industry and how he plans to solve it. 

I was a private equity investor for a decade and for the latter part focused on insurance. I was astounded by the chasm between margins across the industry and the consumer experience of insurance. Five years after the global financial crisis, insurers were less trusted than banks, which had been blamed for the crisis in the first place! I looked for companies that I could back, which were addressing this problem of customer experience in the industry. I found nobody trying to solve the lack of consumer trust in insurance, so I decided to do it myself.

We have redesigned the insurance value chain to be consumer-centric. In doing so, we address the core issues of insurance: fraud, consumer-centricity, and alignment of incentives. 

Our model and technology allow us to deliver win-win insurance for consumers:

• Amazing if you need us: reliable, transparent, and fast claims

• Rewards if you don’t: get up to 80% money back, every year, when you and your friends don’t claim

We are offering this to consumers direct and through partners for mobile phone insurance as well as home contents insurance.

We will continue serving our customers with their insurance needs, including travel and building insurance.