World Retail Banking Report 2022: The customer-engagement imperative

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21/04/2022 study

A rapidly changing market, heightened consumer demands, and a strict regulatory environment impact traditional banking strategies and challenge progress.  The World Retail Banking Report 2022 from Capgemini and Efma explores these forces and discusses how banks can use data and AI/ML technologies to create superior customer experiences that drive growth. The report also analyzes how positioning the CMO as a customer strategist and chief engagement officer can further enhance growth opportunities.

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