NewTech Friday: Secure Citizen – Keeping ahead of fraudsters with biometrics

Dalene Deale, Executive Head at Secure Citizen, describes how her company is locking out fraudsters to protect both businesses and consumers.

What led to the creation of Secure Citizen?

With the rise of data breaches globally, the traditional ways of verifying the identity of an individual lost its efficacy. In Southern Africa, the increase of impersonation fraud from 2019 to 2020 was a staggering 337%. Fraudsters use information that has been breached to impersonate a victim for the purposes of account creation and account takeover. Putting the victim and the companies that they defraud at a loss, not only financially, but emotionally for the victim and with brand damage consequences for companies. It also breaks down the trust between businesses and customers. Data breaches and syndicates working together have made it easier for fraudsters to impersonate consumers for nefarious reasons, be that online or in the physical world. Secure Citizen was created to recreate trust and enable businesses and consumers, with the use of innovation.