The rise of the finfluencer and the psychology of investing for the modern consumer

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21/02/2023 Study
profile picture of Jitendra Tekchandani Jitendra Tekchandani DBS Bank Singapore Executive Director, MarTech and Cognitive Banking

Jitendra Tekchandani (Jeet), Deep Xpert for Customer Engagement and Digital Ecosystem, Executive Director, Regional MarTech & Cognitive Banking at DBS Bank, looks at the challenges financial institutions face in building trust with consumers today, and how they could engage  with this new era of consumers – especially in the post-Covid landscape where social media and digital influencers have a much larger impact on consumers.

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