The rise of the finfluencer and the psychology of investing for the modern consumer

Jitendra Tekchandani (Jeet), Deep Xpert for Customer Engagement and Digital Ecosystem, Executive Director, Regional MarTech & Cognitive Banking at DBS Bank, looks at the challenges financial institutions face in building trust with consumers today, and how they could engage  with this new era of consumers – especially in the post-Covid landscape where social media and digital influencers have a much larger impact on consumers.