Innovation radar: Guerrilla banking – Physical distribution without branches

Digital Reinvention
03/05/2023 Study
profile picture of Boris Plantier

Boris Plantier


Head of Content

Guerrilla marketing is a communication strategy designed for small businesses to promote their products and services in an unconventional way with a low budget. A kind of D-system marketing that can be found in other fields such as banking distribution. Likewise, new innovative methods used by banks to maintain a physical presence without conventional branches could well be dubbed ‘guerrilla banking’.

Indeed, we know the importance of a network of agencies in the notoriety of a brand and in commercial development. This is what makes the strength of the big banks already well established on the market. Faced with these traditional players, small banks, most often online banks, have a hard time making their mark. And obviously, having a branch network is not the ideal solution for them because it implies high costs and it does not correspond to the current needs of most consumers who can carry out the majority if not all of their operations online. But giving up on the idea of launching bank branches does not mean giving up on the idea of a physical distribution network.

Smaller banks have no choice but to be creative in order to break out of the virtual world where their future customers may not see them and offer their existing customers a physical distribution network. It is the only way for them to impose themselves in the daily life of consumers.

Subscribe to keep reading

Try the 30-day free content subscription and get full access

Related news & insights

Digital Reinvention
02/10/2023 News

CBA's Kit app revolutionizes financial education for kids

Commonwealth Bank of Australia (CBA) is making waves in the realm of financial education for children with its Kit app....

Digital Reinvention
02/10/2023 News

TD launches free accessibility tool to enhance inclusive online experiences

The TD Accessibility Adapter empowers users to customize their online experiences based on their individual accessibility preferences.

Digital Reinvention
01/10/2023 News

Mox turns three, unveils exciting new app interface

Mox is celebrating its third anniversary in style by unveiling a brand-new app interface that sets a new standard for...

Digital Reinvention
30/09/2023 News

HSBC pilots blockchain-based digital payments platform to revolutionize real estate transactions

This groundbreaking initiative represents a collaborative effort between HSBC and the real estate sector, ushering in a new era of...

Digital Reinvention
30/09/2023 News

Macquarie Authenticator: Setting new standards in digital banking security

Macquarie Bank has redoubled its commitment to client safety by offering a suite of cutting-edge digital tools. Chief among these...

Open Finance
29/09/2023 Interview

NewTech Friday: Muinmos – Automatizing the whole onboarding chain

Remonda Kirketerp-Møller, Founder & CEO of Danish regtech firm Muinmos, presents the firm and its platform that delivers unmatched onboarding...

Digital Reinvention
28/09/2023 Article

Navigating blue oceans

When it comes to competition, the concept of blue ocean is regularly discussed. In this article, Fatih Ogun will list...

Digital Reinvention
28/09/2023 Video

Top 3 trends that are shaping the innovation agendas for banks globally

Puneet Chhahira, Head of Product Management and Marketing at Infosys Finacle, shares insights from the 'Innovation in Retail Banking 2023'...