City Savings Bank: Digital transformation as a tool to provide the best customer service

Digital Reinvention
Q+
30/05/2023 Interview
profile picture of Manuel G. Santiago, Jr.

Manuel G. Santiago, Jr.

City Savings Bank

President

Manuel G. Santiago, Jr. is the President of City Savings Bank, a major thrift bank in the Philippines. He plays a key role in expanding CitySavings' reach through accelerated digital transformation initiatives while focusing on strengthening the bank's financial inclusion programs. 


For our readers who may not be familiar with the banking industry in the Philippines, how would you introduce City Savings Bank to them?

City Savings Bank (CitySavings) is the thrift bank subsidiary of the digital trailblazer, Union Bank of the Philippines, which are both members of the Aboitiz Group, targeting the mass market segment.

CitySavings is the market leader in teachers’ salary loan business. We are also the market leader for motorcycle lending for independent dealers. We have become the second largest thrift bank in terms of assets in the Philippines today.

Subscribe to keep reading

Try the 30-day free content subscription and get full access

Related news & insights

Open Finance
29/09/2023 Interview

NewTech Friday: Muinmos – Automatizing the whole onboarding chain

Remonda Kirketerp-Møller, Founder & CEO of Danish regtech firm Muinmos, presents the firm and its platform that delivers unmatched onboarding...

Digital Reinvention
28/09/2023 Article

Navigating blue oceans

When it comes to competition, the concept of blue ocean is regularly discussed. In this article, Fatih Ogun will list...

Digital Reinvention
28/09/2023 Video

Top 3 trends that are shaping the innovation agendas for banks globally

Puneet Chhahira, Head of Product Management and Marketing at Infosys Finacle, shares insights from the 'Innovation in Retail Banking 2023'...

Digital Reinvention
27/09/2023 Video

What’s happening in the banking industry and where banks need to go in the future

Jim Marous presents the main findings of the report 'Innovation in Retail Banking 2023' by Qorus and Infosys Finacle. According...

SME Banking
26/09/2023 Interview

Unveiling the future of Agribanking: Desjardins

Sylvain Morel, Vice-President, Agriculture and Agri-Food Market Development and Business Relations at Desjardins, shares insights into the agribanking landscape in...

Sustainability & Regulation
26/09/2023 Video

How BPCE Group and NZBA will achieve the carbon neutrality pathway

Maxime Druais, Head of ESG at BPCE, outlines the objectives of the Net-Zero Banking Alliance (NZBA) and the various steps...

Digital Reinvention
26/09/2023 News

BforBank reinvents itself, pioneering a new era in online banking

This Crédit Agricole Group subsidiary is undergoing a transformation and introducing a groundbreaking value proposition.

Sustainability & Regulation
25/09/2023 Interview

Unveiling efficient organizational models for CSR and sustainability: Mobilize Financial Services

Mallika Mathur Lheritier, Group Chief Transformation & Sustainability Officer at Mobilize Financial Services, offers an illuminating glimpse into their effective...