Fatih Öğün
Akbank
Senior Vice President, Head of Strategy
When you try to create something novel in a given area, whether it is a product, process or technology, do you always know how things will unfold? Is there always a recipe describing where to start and where to finish in creating new things? As you might guess, we do not have a definite answer in most cases. Even as we embark on a new journey with very detailed design and implementation plans, things might not turn out as we intended due to a variety of factors – including economic and technological obstacles or changes in the business landscape.
