Homebot unveils mobile app for seamless client-advisor connectivity in real estate

Open Finance
12/11/2023 News

In a strategic move to adapt to evolving real estate dynamics, Homebot, the leading home finance education portal, has unveiled The Homebot Mobile App. This innovative application allows clients to seamlessly connect with their trusted home advisors through a single tap on their mobile devices, presenting a significant shift in client engagement strategies without incurring additional costs.

Addressing mobile-centric real estate trends

In light of the National Association of Realtors' 2022 trends report, Homebot's Mobile App aligns with the dominant trend of 74% of buyers discovering homes through mobile devices. Furthermore, the app taps into the reality that 90% of consumers' mobile time is spent within native mobile applications. Homebot's 10 million consumers can now access personalized home finance and home buying information through the Mobile App, providing a platform that caters to the contemporary homebuyer's preferences.

Charlie Pratt, CEO of Homebot, expressed his enthusiasm about the launch, stating, "We couldn't be more excited to introduce the Homebot Mobile App, a game-changer for the millions of consumers already utilizing Homebot to make smarter home finance decisions."

Key features driving client engagement

• Deep client engagement:

Initial results from the app reveal that average screen time doubles when clients download the Homebot Mobile App, indicating a heightened and immersive experience for users.

• Educational empowerment for homebuyers:

The app enables consumers to seamlessly search for properties while receiving personalized financing insights for each listing.
Enhanced features, including purchasing power insights and credit monitoring, cater to educating buyers in the early stages of their homeownership journey.

• Lead generation opportunities:

Homebot Mobile App introduces QR code sharing, enabling advisors to capture clients directly through various channels such as marketing assets, open houses, and email signatures.

• Strengthened real estate agent relationships:

Loan officer customers of Homebot, collaborating with real estate agents, can extend the benefits of the Homebot Mobile App to their partners, fostering stronger relationships within the real estate ecosystem.

The launch of The Homebot Mobile App signifies a strategic move by Homebot to adapt its services to the changing expectations of modern homebuyers. By seamlessly integrating into the mobile-centric habits of consumers, Homebot aims to redefine client-advisor interactions in the real estate domain. As the industry continues its digital transformation, Homebot's Mobile App positions itself as a forward-thinking solution that ensures both clients and advisors stay connected in a technologically advanced and user-friendly environment.

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