French bank Boursorama has launched "Boursoprime," an innovative loyalty subscription offering exclusive benefits to committed customers. Priced at €9.90 monthly, subscribers gain financial advantages across various product categories.
A fistful of profits – the good, the bad, and the ugly of savings and investing
Similar to retail loyalty programs, Boursoprime provides 1% cashback on all expenses, up to two cards with a maximum limit of €3000, and additional savings when used with The Corner discounts. The subscription extends benefits to savings, offering an extra 0.5% in gross interest on the Bourso+ savings account, boosting the rate to an impressive 3%, with no limit.
For those considering a future mortgage, Boursoprime adds a monthly contribution of €50 towards a future loan (limited to two credits). Subscribers also receive €10 extra on promotional offers and an additional €10 for each new referral. Priced at €9.90 per month, the subscription includes privileged access to customer service via a fast-track phone system.
Cumulative benefits, exceeding €100 monthly, are visible on the client interface, but it's essential to note that these advantages are forfeited upon unsubscribing. Boursoprime aims to evolve, providing more exclusive benefits across its current offering of 45 products and 1,000 features.
Deposited at the start of each month, financial gains offer transparency through a dedicated Boursoprime subscriber page. Benoit Grisoni, CEO of Boursorama, said, "Boursoprime rewards its most loyal clients with exclusive rates—a first in the French banking market." This move reinforces Boursorama's commitment to empowering customers with a diverse range of products and services.